SEO? THAT'S SO 2024
If the company you hire to grow your organic traffic is focusing heavily on SEO (search engine optimization) tactics - find another company quickly. Building links just to rank higher in Google is a losing strategy. Unfortunately there are still companies out there that promise great ranking just by SEO.
Instead - the more you are building links with users in mind, the more Google pays attention. These are not just building links for the sake of building links. The Google link disaster from 2006 took care of that. It is about placing links for useability so that people click on them, or because they are helpful to people searching for information. This strategy will get much better results with Google in the long run.
Is SEO dead?
No - but its importance has dropped as a single strategy. So make sure the company you hire understands the current landscape. SEO must be used in conjunction with content, audience intent, distribution and more. The goal is not just to get ranked - Google will see that. The goal is to dramatically increase organic traffic and drive qualified leads with buyer intent.
ABOUT
JCH Digital
Since 1996, JCH Digital has been delivering innovative digital marketing solutions. What started in a traditional agency has now evolved into our own full-service digital agency. We bring cutting-edge strategies and creativity to every project, ensuring each campaign is personal, impactful, and results-driven. Whether you are in Canada or the United States, we are here to make a difference for your business.
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"What about content? I had LOTS of content and ranked really high, and then in March 2025 everything started to tank!"
Has this happened to your company? Then you have been the victim of the Google March Update. Or more accurately, you have been the victim of putting out too much low quality, generic content over time and not enough high quality engaging content. Google has now penalized the practice of low quality content in a major way.
The question isn't whether you can create more content—it's whether you can create content that matters.
The Content Saturation Paradox
As more businesses adopt content marketing, we've entered an era of unprecedented content saturation. Yet paradoxically, this abundance has made truly valuable content more scarce. When everyone publishes, standing out becomes increasingly difficult. The solution isn't creating more content but creating better content—material that cuts through the noise with purpose and precision.
It Is More Than Just High Quality Content
It is no longer just about creating high quality content. You can have the best content in the world - but if it doesn't get seen, it won't do anything to move your business forward.
You get seen by combining high quality content with syndication. The choice is to either do-it-yourself by posting one by one on all the different platforms.
A very time-consuming endeavor and time is money. It can be done. But it is definitely slower, probably a steep learning curve for most small to mid size businesses, and any time you spend learning this takes you away from actually running your business.
As a business owner, how much is your time worth? Say you would charge $50/hr for your services. And you spend an hour a day writing content. And then another hour a day trying to get it posted to your social media (if you have it) or hope someone picks up your blog. That's $3,000/month of your time. By the end of the year you have taken $36,000 worth of your time FROM your business to try and do this yourself. At the end of the year, you are still lowest on the rank for search engines. So you work harder on ranking. You spend more time away from your business... and still, how much farther are you ahead?
Or, you can hire a content marketing agency. So how do you choose your agency?
Most content marketing agencies focus on 4-5 different platforms for their clients. Then monitor for 3-6 months to see how that content is ranking. Then make changes as necessary. Those that syndicate that content typically syndicate to 50-100 sites (more on that later),
At JCH Digital we do things a little differently. We produce exceptional quality content. We focus on buyer intent. We take seed content (a particular message for a particular campaign) and repurpose it into 7 formats. Each with similar but different content. Using this method removes the risk of being penalized for duplicate content - because it is not duplicated.
Then we supercharge the syndication or distribution of the content by instantly distributing it to
over 300 high authority/high value sites.
Isn't hiring a agency the most expensive route to take?
You need to look at traditional content agencies vs the future of content agencies vs. the time and learning curve to do it yourself. To produce equivalent content output through traditional agencies has a cost of between $17,000 and $35,000 USD per month. You can download our report HERE.
By comparison, our advanced content creation and rocket-fueled syndication costs between $2,500 USD (for 4,200 brand mentions in one month) and $20,000 USD (the Dominator Package - 16,000 to 21,000 brand mentions PER MONTH).
The value is there. The question is whether you want to be at the future of content marketing today and take a ride on our rocket ship to be leader of the pack. Or use more traditional methods and be left behind.
Take the opportunity now to call us for a consultation. It's free. And it might just bring you to brand authority in record time.
