Why You Need A Website

I hear this over and over again... "I have a Facebook page! What do I need a website for?".  My first question to that is "when you search for a product or service, do you search on Facebook? Or do you search on Google?"

And that's when the "aha" moment comes.

If you are in a very small town and you are just providing products or services in your community only, then not having a website is fine. However, if you are in a small town and providing services or products outside your local community having a website is essential. Why? Because people outside your local community will not look on Facebook for your services. The majority of people search on the internet.  And anyone who does have a website will start pushing the Facebook sites lower down the search results. This is because Google prefers websites over Facebook and directories.  The more people with websites, the less likely you will stay in a high search result with your Facebook page - and might not even stay on page 1.

If you provide service or products anywhere outside your local community, a website is critical. H

Here are the top 7 compelling reasons why individuals and businesses should prioritize having a website over relying solely on a Facebook page:

1. Professionalism and Credibility:

A website lends an air of professionalism and legitimacy to your brand or persona. It serves as a centralized hub where visitors can learn more about your offerings, values, and expertise. Compared to a Facebook page, a website allows for more customization, enabling you to tailor the design and content to reflect your unique identity and establish credibility in your field.

2. Ownership and Control:

Unlike a Facebook page, which is subject to the platform's terms and algorithms, a website grants you full ownership and control. You're not at the mercy of changing algorithms or platform policies that could affect your reach or visibility. With a website, you have the autonomy to decide how you present your content, engage with your audience, and monetize your offerings without external limitations.

3. Brand Identity and Branding Opportunities:

A website provides ample opportunities for branding and storytelling. Through customized design elements, color schemes, logos, and content, you can reinforce your brand identity and create a memorable user experience. While Facebook pages offer limited customization options, a website allows for complete creative freedom to align every aspect with your brand's ethos and values.

4. Search Engine Visibility and Organic Traffic:

Having a website significantly improves your chances of being discovered through search engines like Google. Unlike Facebook content, which is primarily seen by existing followers or through paid promotions, website content can attract organic traffic from users actively searching for relevant information or solutions. By optimizing your website for search engines through SEO (Search Engine Optimization) techniques, you can increase your visibility and reach a broader audience.

5. Content Ownership and Longevity:

On Facebook, your content is confined within the platform's ecosystem and may get buried over time as new posts flood users' feeds. In contrast, content published on your website remains accessible and searchable indefinitely, providing long-term value and serving as evergreen resources for your audience. Whether it's blog posts, product pages, or multimedia content, your website acts as a repository of valuable information that can continue to attract visitors over time.

6. Monetization Opportunities:

While Facebook pages offer limited options for monetization, a website opens up diverse revenue streams. From selling products or services directly to implementing advertising, affiliate marketing, or sponsorship arrangements, a website provides greater flexibility to generate income and diversify your revenue streams. Additionally, owning a website allows you to retain a larger share of revenue compared to platforms that take a cut of your earnings.

7. Enhanced Analytics and Insights:

With a website, you have access to robust analytics tools that provide valuable insights into visitor behavior, preferences, and demographics. These insights empower you to make data-driven decisions, refine your marketing strategies, and optimize the user experience to better meet the needs of your audience. While Facebook provides some analytics for page owners, the depth and scale of data available through website analytics tools far surpass what social media platforms offer.

So while Facebook pages serve a valuable purpose in connecting with audiences, they should complement rather than substitute for a dedicated website. A website offers unparalleled benefits in terms of professionalism, control, branding, search visibility, content ownership, monetization, and analytics, making it an indispensable asset for individuals and businesses looking to establish a robust online presence and thrive in the digital landscape.